Sending service comparison
Amazon SES vs Mailgun: what sending costs at every volume
Compare Amazon SES and Mailgun at every recorded email volume, including the full monthly total with GoodPostal.
Amazon Simple Email Service (SES) is part of Amazon Web Services (AWS).
What does each service cost at your email volume?
Monthly estimates in United States dollars, rounded to whole dollars. Taxes, temporary credits and optional add-ons are excluded.
Last checked Sep 21, 2026. See Amazon SES's pricing page.
| Emails a month | Plan that fits | Amazon SES monthly | GoodPostal | Total |
|---|---|---|---|---|
| 10,000 | Pay as you go$0.10 per 1,000 emails | $1 | $20 | $21 |
| 25,000 | Pay as you go$0.10 per 1,000 emails | $3 | $20 | $23 |
| 50,000 | Pay as you go$0.10 per 1,000 emails | $5 | $22 | $27 |
| 100,000 | Pay as you go$0.10 per 1,000 emails | $10 | $24 | $34 |
| 250,000 | Pay as you go$0.10 per 1,000 emails | $25 | $32 | $57 |
| 500,000 | Pay as you go$0.10 per 1,000 emails | $50 | $44 | $94 |
| 1,000,000 | Pay as you go$0.10 per 1,000 emails | $100 | $69 | $169 |
Last checked Sep 21, 2026. See Mailgun's pricing page.
| Emails a month | Plan that fits | Mailgun monthly | GoodPostal | Total |
|---|---|---|---|---|
| 10,000 | Basic 10KPlan fee $15; 10,000 included emails. | $15 | $20 | $35 |
| 25,000 | Basic 10KPlan fee $15; 10,000 included emails. | $42plus 15,000 emails over the plan ($27) | $20 | $62 |
| 50,000 | Foundation 50KPlan fee $35; 50,000 included emails. | $35 | $22 | $57 |
| 100,000 | Foundation 100KPlan fee $75; 100,000 included emails. | $75 | $24 | $99 |
| 250,000 | Scale 250KPlan fee $215; 250,000 included emails. | $215 | $32 | $247 |
| 500,000 | Scale 500KPlan fee $400; 500,000 included emails. | $400 | $44 | $444 |
| 1,000,000 | Scale 750KPlan fee $550; 750,000 included emails. | $700plus 250,000 emails over the plan ($150) | $69 | $769 |
GoodPostal is a flat $19 a month plus $0.05 per 1,000 emails. Verified nonprofits pay $9.50 plus the same rate.
No free tier recorded for Amazon SES.
No free tier recorded for Mailgun.
Which one when
Amazon SES
Amazon SES is the cheapest serious way to send newsletters, at $0.10 per 1,000 emails on à la carte pricing, with the reliability of AWS underneath. What it does not come with is any way to design a campaign, manage a list, or read the results. GoodPostal is the hosted newsletter tool that fills exactly that gap.
New SES accounts start in a sandbox that only sends to verified addresses. Request production access from AWS first; our free SES Access Request tool writes the support case the way AWS wants to read it.
Mailgun
Mailgun is the developer favorite for pay-as-you-go sending with excellent deliverability tooling and straightforward APIs. GoodPostal turns that into point-and-click email marketing: send newsletters with Mailgun without writing a line of code.
GoodPostal is plan-aware for Mailgun and applies your overage protection setting before a campaign would blow through your included volume.
What else should you know about Amazon SES and Mailgun pricing?
Which is cheaper at 10,000 emails a month, Amazon SES or Mailgun?
Amazon SES has the lower recorded total with GoodPostal. Amazon SES costs $1 a month on pay as you go at 10,000 emails, or $21 including GoodPostal. Mailgun costs $15 a month on Basic 10K at 10,000 emails, or $35 including GoodPostal.
What do Amazon SES and Mailgun cost at 100,000 emails a month?
Amazon SES costs $10 a month on pay as you go at 100,000 emails, or $34 including GoodPostal. Mailgun costs $75 a month on Foundation 100K at 100,000 emails, or $99 including GoodPostal.
Does Amazon SES or Mailgun include free emails?
No free tier recorded for Amazon SES. No free tier recorded for Mailgun. Amazon SES costs $1 a month on pay as you go at 10,000 emails, or $21 including GoodPostal. Mailgun costs $15 a month on Basic 10K at 10,000 emails, or $35 including GoodPostal.
What is the total with GoodPostal at 50,000 emails a month on Amazon SES and on Mailgun?
Amazon SES costs $5 a month on pay as you go at 50,000 emails, or $27 including GoodPostal. Mailgun costs $35 a month on Foundation 50K at 50,000 emails, or $57 including GoodPostal.
Use the pricing data
Every recorded plan, email volume, monthly price, send allowance, and checked date, refreshed every Sunday. Free to use in articles, comparisons, and tools under the Creative Commons Attribution 4.0 license. Credit GoodPostal with a link.
Amazon SES
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