Email marketing pricing
Kit pricing at every list size (checked Sep 21, 2026)
Compare Kit plans as your audience grows. Choose a contact count for the full cost breakdown, or compare GoodPostal’s monthly price.
Last checked Sep 21, 2026. See Kit's pricing page.
How does Kit pricing change with list size?
Monthly list prices in United States dollars, before taxes and optional add-ons.
| Contacts | Newsletter | Creator | Pro |
|---|---|---|---|
| 500 contactsGoodPostal monthly $19, nonprofit $10 | $0priced from 1,000 contacts | $39priced from 1,000 contacts | $79priced from 1,000 contacts |
| 1,000 contactsGoodPostal monthly $19, nonprofit $10 | $0 | $39 | $79 |
| 2,500 contactsGoodPostal monthly $19, nonprofit $10 | $0priced from 3,000 contacts | $59priced from 3,000 contacts | $99priced from 3,000 contacts |
| 5,000 contactsGoodPostal monthly $19, nonprofit $10 | $0 | $89 | $139 |
| 10,000 contactsGoodPostal monthly $20, nonprofit $10 | $0 | $139 | $189 |
| 25,000 contactsGoodPostal monthly $20, nonprofit $11 | Not offeredNot offered above 10,000 contacts | $199 | $279 |
| 50,000 contactsGoodPostal monthly $22, nonprofit $12 | Not offeredNot offered above 10,000 contacts | $379priced from 55,000 contacts | $519priced from 55,000 contacts |
GoodPostal is a flat $19 a month plus $0.05 per 1,000 emails, one email to every contact. Verified nonprofits pay $9.50 plus the same rate.
Delivery is paid to your sending service. On Amazon Simple Email Service (SES) that is about $0.10 per 1,000 emails.
Want exact numbers? Set your list size and sending here.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
How do your monthly bills compare?
Kit
$0/month
Newsletter
GoodPostal with Amazon SES
$22/month all-in
$19 software + $1 sending + $2 delivery
What does each sending service cost, all-in?
Amazon SES
$22/month all-in
SendGrid
$39.95/month all-in
Mailgun
$53/month all-in
Postmark
$49.50/month all-in
SMTP2GO
$47/month all-in
Mailtrap
$45/month all-in
Software, metered sending, and delivery included. Amazon Simple Email Service (SES) uses its recorded pay-as-you-go sending rate. Taxes, temporary credits and optional add-ons are excluded.
What is the send allowance at 5,000 contacts?
Newsletter: No limit recorded
Creator: No limit recorded
Pro: No limit recorded
Before you choose a plan
What does Kit charge for that the table does not show?
Kit automatically moves you to the next subscriber tier when you exceed your plan’s limit, while collecting subscribers and sending continue. Only confirmed subscribers count toward your bill, including people who have stopped opening your emails. Unsubscribed subscribers and addresses with permanent delivery failures do not count; temporary delivery failures still count while the subscriber remains confirmed. Kit has no sending limits on its plans, and paid plans include a free migration service. This table shows the month-to-month list price; Kit usually shows its yearly-prepayment rate first.
Has Kit changed its prices?
Kit Creator at 500,000 contacts: now listed at $2,499
Jul 31, 2026
Kit Pro at 500,000 contacts: now listed at $2,799
Jul 31, 2026
What else should you know before choosing Kit?
How much does Kit cost?
The cheapest paid plan at the smallest recorded paid tier is Creator at $39 a month for 1,000 contacts. Newsletter is free for up to 10,000 contacts. Prices exclude taxes and optional add-ons.
How much does Kit cost per 1,000 emails?
At 5,000 contacts, No positive send allowance is recorded for Newsletter, so a price per 1,000 emails cannot be calculated.
Does Kit have a free plan?
Newsletter is free for up to 10,000 contacts.
Use Kit pricing data
Every recorded plan, contact band, monthly price, send allowance, and checked date, refreshed every Sunday. Free to use in articles, comparisons, and tools under the Creative Commons Attribution 4.0 license. Credit GoodPostal with a link.