Email marketing pricing
Klaviyo pricing at every list size (checked Sep 21, 2026)
Compare Klaviyo plans as your audience grows. Choose a contact count for the full cost breakdown, or compare GoodPostal’s monthly price.
Last checked Sep 21, 2026. See Klaviyo's pricing page.
How does Klaviyo pricing change with list size?
Monthly list prices in United States dollars, before taxes and optional add-ons.
| Contacts | Free | |
|---|---|---|
| 500 contactsGoodPostal monthly $19, nonprofit $10 | $20 | Not offeredNot offered above 250 contacts |
| 1,000 contactsGoodPostal monthly $19, nonprofit $10 | $30 | Not offeredNot offered above 250 contacts |
| 2,500 contactsGoodPostal monthly $19, nonprofit $10 | $60 | Not offeredNot offered above 250 contacts |
| 5,000 contactsGoodPostal monthly $19, nonprofit $10 | $100 | Not offeredNot offered above 250 contacts |
| 10,000 contactsGoodPostal monthly $20, nonprofit $10 | $150 | Not offeredNot offered above 250 contacts |
| 25,000 contactsGoodPostal monthly $20, nonprofit $11 | $400 | Not offeredNot offered above 250 contacts |
| 50,000 contactsGoodPostal monthly $22, nonprofit $12 | $720 | Not offeredNot offered above 250 contacts |
GoodPostal is a flat $19 a month plus $0.05 per 1,000 emails, one email to every contact. Verified nonprofits pay $9.50 plus the same rate.
Delivery is paid to your sending service. On Amazon Simple Email Service (SES) that is about $0.10 per 1,000 emails.
Want exact numbers? Set your list size and sending here.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
How do your monthly bills compare?
Klaviyo
$100/month
GoodPostal with Amazon SES
$22/month all-in
$19 software + $1 sending + $2 delivery
That is $78 less each month, all-in.
What does each sending service cost, all-in?
Amazon SES
$22/month all-in
SendGrid
$39.95/month all-in
Mailgun
$53/month all-in
Postmark
$49.50/month all-in
SMTP2GO
$47/month all-in
Mailtrap
$45/month all-in
Software, metered sending, and delivery included. Amazon Simple Email Service (SES) uses its recorded pay-as-you-go sending rate. Taxes, temporary credits and optional add-ons are excluded.
What is the send allowance at 5,000 contacts?
Email: 50,000 emails per month
Free: Not offered above 250 contacts
Before you choose a plan
What does Klaviyo charge for that the table does not show?
Klaviyo automatically moves you to a higher plan when your billable contact count exceeds the current tier. Unsubscribed and bounced contacts stop counting toward your bill once Klaviyo finishes processing them as unable to receive marketing. Exceeding the email allowance is separate: you can upgrade manually or choose automatic upgrades for sending. Reducing your contact count does not lower the plan automatically; you can choose a lower tier after the count updates. This table shows the month-to-month list price; Klaviyo also shows monthly rates by default, without an annual-billing toggle.
Has Klaviyo changed its prices?
No price changes recorded for Klaviyo yet.
What else should you know before choosing Klaviyo?
How much does Klaviyo cost?
The cheapest paid plan at the smallest recorded paid tier is Email at $20 a month for 500 contacts. Free is free for up to 250 contacts. Prices exclude taxes and optional add-ons.
How much does Klaviyo cost per 1,000 emails?
At 5,000 contacts, Email costs $100 a month with 50,000 included emails, or $2 per 1,000 emails if you use the full allowance.
Does Klaviyo have a free plan?
Free is free for up to 250 contacts.
Use Klaviyo pricing data
Every recorded plan, contact band, monthly price, send allowance, and checked date, refreshed every Sunday. Free to use in articles, comparisons, and tools under the Creative Commons Attribution 4.0 license. Credit GoodPostal with a link.