Email marketing pricing
Mailchimp pricing at every list size (checked Sep 21, 2026)
Compare Mailchimp plans as your audience grows. Choose a contact count for the full cost breakdown, or compare GoodPostal’s monthly price.
Last checked Sep 21, 2026. See Mailchimp's pricing page.
How does Mailchimp pricing change with list size?
Monthly list prices in United States dollars, before taxes and optional add-ons.
| Contacts | Essentials | Standard | Premium | Free |
|---|---|---|---|---|
| 500 contactsGoodPostal monthly $19, nonprofit $10 | $13 | $20 | $350 | Not offeredNot offered above 250 contacts |
| 1,000 contactsGoodPostal monthly $19, nonprofit $10 | $26.50priced from 1,500 contacts | $45priced from 1,500 contacts | $350priced from 1,500 contacts | Not offeredNot offered above 250 contacts |
| 2,500 contactsGoodPostal monthly $19, nonprofit $10 | $45 | $60 | $350 | Not offeredNot offered above 250 contacts |
| 5,000 contactsGoodPostal monthly $19, nonprofit $10 | $75 | $100 | $350 | Not offeredNot offered above 250 contacts |
| 10,000 contactsGoodPostal monthly $20, nonprofit $10 | $110 | $135 | $350 | Not offeredNot offered above 250 contacts |
| 25,000 contactsGoodPostal monthly $20, nonprofit $11 | $270 | $310 | $620 | Not offeredNot offered above 250 contacts |
| 50,000 contactsGoodPostal monthly $22, nonprofit $12 | $385 | $450 | $815 | Not offeredNot offered above 250 contacts |
GoodPostal is a flat $19 a month plus $0.05 per 1,000 emails, one email to every contact. Verified nonprofits pay $9.50 plus the same rate.
Delivery is paid to your sending service. On Amazon Simple Email Service (SES) that is about $0.10 per 1,000 emails.
Want exact numbers? Set your list size and sending here.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
How do your monthly bills compare?
Mailchimp
$75/month
Essentials
GoodPostal with Amazon SES
$22/month all-in
$19 software + $1 sending + $2 delivery
That is $53 less each month, all-in.
What does each sending service cost, all-in?
Amazon SES
$22/month all-in
SendGrid
$39.95/month all-in
Mailgun
$53/month all-in
Postmark
$49.50/month all-in
SMTP2GO
$47/month all-in
Mailtrap
$45/month all-in
Software, metered sending, and delivery included. Amazon Simple Email Service (SES) uses its recorded pay-as-you-go sending rate. Taxes, temporary credits and optional add-ons are excluded.
What is the send allowance at 5,000 contacts?
Essentials: 50,000 emails per month
Standard: 60,000 emails per month
Premium: 75,000 emails per month
Free: Not offered above 250 contacts
Before you choose a plan
What does Mailchimp charge for that the table does not show?
Paid Mailchimp plans keep sending when you exceed a contact or email limit and add overage charges; the free plan pauses instead. Mailchimp counts the same person separately in each audience and names only archived and cleaned contacts as excluded from its contact limit. Your monthly bill uses the highest contact count reached during that billing period, even if you delete contacts later. New or upgraded Standard and Premium accounts include onboarding sessions during the initial setup period. This table shows the month-to-month list price; Mailchimp also shows monthly rates by default at this list size.
Has Mailchimp changed its prices?
No price changes recorded for Mailchimp yet.
What else should you know before choosing Mailchimp?
How much does Mailchimp cost?
The cheapest paid plan at the smallest recorded paid tier is Essentials at $13 a month for 500 contacts. Free is free for up to 250 contacts. Prices exclude taxes and optional add-ons.
How much does Mailchimp cost per 1,000 emails?
At 5,000 contacts, Essentials costs $75 a month with 50,000 included emails, or $1.50 per 1,000 emails if you use the full allowance.
Does Mailchimp have a free plan?
Free is free for up to 250 contacts.
Use Mailchimp pricing data
Every recorded plan, contact band, monthly price, send allowance, and checked date, refreshed every Sunday. Free to use in articles, comparisons, and tools under the Creative Commons Attribution 4.0 license. Credit GoodPostal with a link.