Public cost calculator
What will your email newsletter cost?
Compare published email marketing plans with the full GoodPostal bill: software, sending and delivery. No account or email address needed.
Amazon Simple Email Service (SES) is the default delivery estimate. Choose another sending service below to compare its recorded rates.
What would your email marketing cost?
Custom frequency: 1 to 100 emails per contact each month. Sending services may also apply daily limits.
What does GoodPostal with Amazon SES cost all-in?
GoodPostal totals assume four emails per contact each month, with Amazon Simple Email Service (SES) delivery at the recorded rate.
- Software
- $19
- Metered sending
- $2
- Amazon SES delivery
- $4
GoodPostal monthly $25. $300 for 12 months.
Delivery is paid directly to your sending service. Estimates exclude taxes, account credits and optional add-ons. Daily sending limits may apply.
Amazon Simple Email Service (SES): recorded pay-as-you-go delivery, excluding attachment data. Newer account plans may have different charges; check your account.
Which plan fits 10,000 contacts?
The cheapest recorded plan that covers your contacts and sending volume. Free plans stay in the comparison. Features, onboarding and optional extras may change what you need.
| Platform and plan | Priced contact band | Monthly | 12 months | Last checked |
|---|---|---|---|---|
| MailchimpMailchimp pricing pageEssentials | 10,000 | $110 | $1,320 | Sep 21, 2026 |
| KlaviyoKlaviyo pricing pageEmail | 10,000 | $150 | $1,800 | Sep 21, 2026 |
| KitKit pricing pageNewsletter | 10,000 | $0 | $0 | Sep 21, 2026 |
| MailerLiteMailerLite pricing pageComfort | 10,000 | $89 | $1,068 | Sep 21, 2026 |
| Constant ContactConstant Contact pricing pageLite | 10,000 | $120 | $1,440 | Sep 21, 2026 |
| ActiveCampaignActiveCampaign pricing pageStarter | 10,000 | $189 | $2,268 | Sep 21, 2026 |
| HubSpot Marketing HubHubSpot Marketing Hub pricing pageStarter | 10,000 | $410 | $4,920 | Sep 21, 2026 |
| GoodPostal monthly | Unlimited contacts | $25 | $300 | All-in |
Where do these numbers come from?
We check vendor pricing every Sunday. Each guide shows the recorded plans, checked date and downloadable data. A larger published contact band can be the cheapest fit; we never interpolate a price. Twelve-month totals use monthly billing, before taxes and optional add-ons.
See all sources in the email marketing pricing indexMailchimp pricing
Klaviyo pricing
Kit pricing
MailerLite pricing
Constant Contact pricing
ActiveCampaign pricing
HubSpot Marketing Hub pricing
Want an email when a vendor changes its price?
Use the optional pricing report signup below. It covers all tracked vendors, including Mailchimp and Kit; it does not change your calculator results.
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